Wheat | Brands
For the Danish brand Wheat, children are the focus.
Children should have the freedom to move and play without restriction, in durable materials that can withstand all their adventures.
Wheat was founded in Denmark in 2002 and has since developed into an international brand that is one of the most popular in Scandinavia. Wheat is characterised by its unique hand-drawn prints, which are present in all collections. Each season, in-house designers look to the needs of children and their environment to create clothing that is both practical and tells a story.
To ensure that the clothes last season after season, Wheat is committed to keeping the designs timeless and selecting quality materials that are made to last. Beyond creating the collections, Wheat strives to minimise the negative impact on the planet, especially in production and design. Wheat aims to create responsible products from reliable materials, keeping the entire life cycle of the product in mind.
The focus is on practicing the concept of durable clothing that can be passed down from child to child. Wheat wants to help you take good care of your child's clothes and show you how to make small repairs yourself to make them last longer. That's why we're in the process of creating a section where you'll find various guides and information on care and repair to extend the life of your child's clothes for as long as possible.
The most important fabric in Wheat's main collection is cotton. The company has been working on the conversion from conventional cotton to organic cotton for a long time. The company constantly checks the origin and quality of the materials via certificates from its suppliers.
We are happy to offer you Wheat children's clothing at fair prices on toj.de!
The Danish brand Wheat designs children's clothing that is made to live and play in! Wheat is known for strong Scandinavian design traditions, unique hand-drawn prints and designs that focus on quality and comfort.
The heart of Wheat has always been the children. Each design is therefore carefully tailored to the different needs of children and offers a perfect fit that gives children enough freedom of movement. Discover a great selection of Wheat children's clothing with us at toj.de
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